Free Meta Ads Workshop

About the Workshop

The Meta Ads Workshop is designed for digital marketers, freelancers, marketing executives, business owners, and aspiring agency owners who want to build a stronger understanding of Meta advertising and campaign performance.

This intermediate-level workshop covers the core elements of running and evaluating Meta ad campaigns, from campaign structure and objectives to audience targeting, budget settings, and performance metrics.

Presented By

Prasanna Shrestha (Meta Ads Expert)

Prasanna Shrestha will lead the session, covering key areas of Meta Ads, including campaign structure, objectives, budget settings, audience targeting, and performance metrics.

What You Will Learn

1. Understand Campaign Structure
Learn how Meta campaigns are organized through the Campaign → Ad Set → Ad structure and how these levels work together.

2. Choose the Right Campaign Objectives
Understand different objective types, how objectives should match the destination, conversion location, and performance goal.

3. Set and Manage Your Budget
Explore daily vs. lifetime budgets, including Highest Volume, Cost Cap, and Bid Cap, along with Ad Set-level vs. Campaign-level Budget Optimization.

4. Improve Audience Targeting
Learn about location-based, demographic, and interest-based targeting, along with Advantage+ Targeting.

5. Read Your Ad Performance
Learn how to interpret key Meta Ads metrics including CTR, Hook Rate, Hold Rate, Frequency, CPM, Reach, Impressions, and Cost Per Result for leads and messaging.

Who Should Attend?

This workshop is suitable for:

• Existing Digital Marketers
• Freelancers
• Marketing Executives
• Business Owners
• Aspiring Agency Owners

Why Attend?

Understanding Meta Ads goes beyond launching a campaign. This workshop focuses on how campaigns are structured, how objectives and budgets are selected, how audiences are targeted, and how performance data can be interpreted to evaluate results.