Meta Ads Workshop in Nepal

About the Workshop

The Meta Ads Workshop was conducted for digital marketers, freelancers, marketing executives, business owners, and aspiring agency owners looking to strengthen their understanding of Meta advertising and campaign performance.

The intermediate-level session covered the key elements of running and evaluating Meta ad campaigns, including campaign structure, objectives, budget settings, audience targeting, and performance metrics.

Workshop Highlights

Participants explored practical concepts including:

Understanding the Campaign → Ad Set → Ad structure
Matching campaign objectives with destinations, conversion locations, and performance goals
Comparing Daily vs. Lifetime Budgets
Understanding Highest Volume, Cost Cap, and Bid Cap bidding options
Exploring Ad Set-level and Campaign-level Budget Optimization
Using location, demographic, and interest-based audience targeting
Understanding Advantage+ Targeting
Interpreting key metrics such as CTR, Hook Rate, Hold Rate, Frequency, CPM, Reach, Impressions, and Cost Per Result
Understanding performance metrics for lead generation and messaging campaigns

Presented By

Prasanna Shrestha (Meta Ads Expert)

Prasanna Shrestha led the session, covering practical aspects of Meta advertising, from campaign setup and audience targeting to budget management and performance analysis.

Event Highlights

The workshop focused on the practical side of Meta advertising, helping participants understand how different campaign components work together and how advertising decisions can affect campaign performance.

Rather than focusing only on launching ads, the session covered campaign structure, objective selection, budgeting, audience targeting, and performance analysis to give participants a broader understanding of managing Meta Ads campaigns.