Course Overview
Looking for digital marketing training in Nepal that goes beyond theory? Digital Marketing Fundamentals is built for students, job seekers, entrepreneurs, and business owners who want a real, working command of digital marketing, not scattered tutorial knowledge.
Across 4 weeks, you’ll cover the full core stack: SEO, social media, Meta Ads, Google Ads, email and CRM automation, analytics, and e-commerce, with AI tools built into almost every module.
Every module ends with a real task: a live WordPress site, a published SEO blog, a running Meta ad with a working Pixel, a connected Google Search Console and GA4 account. By the end, you leave with a portfolio, not just a certificate.
Where it can take you: an entry-level marketing role at an agency or company, freelancing on platforms like Upwork and Fiverr, or running your own business’s marketing in-house.
Why Choose This Training
- Job-ready in 4 weeks. A focused, intensive track, the fastest route from no experience to a portfolio you can put in front of an employer.
- Learn by building, not watching. 70% hands-on training; you leave each session with something built.
- Industry tools, not just theory. Meta Business Manager, Google Ads, GA4, Canva AI, AdCreative AI, and ChatGPT are all part of the course.
- A portfolio, not just a certificate. 17+ hands-on tasks across the course, including 7 portfolio-ready projects you can show an employer or client.
- Practitioner-led. Trainers who apply these tools professionally, not a fixed script.
- Learn your way. Attend in person at our training institute at Bhaktapur, conveniently accessible from Kathmandu and Lalitpur, or join the same class live online. Flexible batch timings fit work and study schedules.
What You’ll Be Able to Do After This Course
- Plan a digital marketing strategy and map a customer journey
- Research keywords and search intent, and write SEO content built to rank
- Set up and read Google Search Console and Google Analytics 4
- Build a WordPress website and landing pages
- Plan and execute a 30-day social media content calendar
- Launch a Meta Ads campaign with Pixel tracking and retargeting audiences
- Build a Google Ads campaign with conversion tracking
- Create lead generation funnels and email automation
- Use AI tools to speed up content, design, and campaigns
- Present a marketing campaign and results with confidence
Tools & Platforms You’ll Work With
- WordPress & Elementor
- Google Search Console & GA4
- Yoast SEO
- Meta Business Manager, Ads Manager & Pixel
- Google Ads
- Canva & Canva AI
- AdCreative AI
- ChatGPT
- Keyword research tools
Who This Course Is For
- Beginners with no marketing background
- Students and fresh graduates exploring career paths
- Job seekers who want to be employable quickly
- Entrepreneurs and business owners marketing their own business
- Freelancers who want a service they can sell
No prior experience is required: This is the shorter, faster of AITC’s two digital marketing programs, 4 weeks to job-readiness. If you’d rather commit 10 weeks and go all the way through to strategy, CRO, attribution and agency-building, see Advanced Digital Marketing Mastery.
Career Opportunities
Graduates are positioned for roles such as:
- Digital Marketing Executive
- Social Media Manager
- SEO Executive
- Paid Ads (PPC) Executive
- Freelance Digital Marketer
Portfolio Projects You’ll Complete
- A live website and landing page
- An SEO-optimized blog, written with AI assistance
- A real Meta Ads campaign with Pixel tracking
- A real Google Ads campaign with conversion tracking set up
- A 30-day content calendar and Canva design set
- An email campaign with a lead generation funnel
- A final live project: a mini campaign, planned, executed, and presented
Where you’ll learn
Digital Marketing Fundamentals runs both in-person and live online, so you can join from anywhere in Nepal.
Prefer the classroom? Our training institute is accessible for learners from nearby locations, including Kathmandu, Bhaktapur, and Lalitpur
Online batches follow the same syllabus, the same trainers, and the same hands-on deliverables — you’ll build the same live website and run the same real campaigns.
Certification
Graduates receive a Digital Marketing Fundamentals Certificate from AITC Education — usable on a resume, LinkedIn profile, or freelance portfolio as proof of hands-on, project-based training.
Which AITC Digital Marketing Course Is Right for You?
| Digital Marketing Fundamentals | Advanced Digital Marketing Mastery | |
|---|---|---|
| Length | 4 weeks · 33 hours · 22 sessions | 12 weeks · 99 hours · 12 modules |
| Best if you want | To be job-ready as fast as possible | To go all the way to strategic and senior-level work |
| Starting point | Complete beginner | Complete beginner, or already working in marketing |
| What it covers | The core execution stack: SEO, social, Meta Ads, Google Ads, email/CRM, analytics, e-commerce, AI tools | Everything in the core stack, taught in more depth — plus AI workflows, conversion rate optimization, technical SEO, attribution modeling, and monetization |
| You finish with | A working portfolio and a mini campaign you executed and presented | A full campaign portfolio, an attribution dashboard, a CRO test, a priced service package, and a capstone campaign |
| Leads to | Digital Marketing Executive, Social Media Manager, SEO Executive, PPC Executive, freelancing | Performance Marketer, Growth Marketer, SEO Strategist, Marketing Manager, consultant or agency owner |
| Format | In-person (Kathmandu, Bhaktapur, Lalitpur) or live online | In-person (Kathmandu, Bhaktapur, Lalitpur) or live online |
Still unsure? Talk to a course advisor — tell us your background and goal, and we’ll point you to the right one.
Syllabus
- 9 Sections
- 33 Lessons
- 4 Weeks
- Digital Marketing Foundations & Nepal Market Strategy3
- 1.1Digital Marketing Foundations & Nepal Market Strategy
- 1.2Customer Journey, AIDA Model, Consumer Behavior
- 1.3Competitor Analysis, Sales Funnels, Brand Positioning
- SEO Fundamentals7
- 2.1Website Fundamentals, Domains, Hosting & WordPress
- 2.2Landing Pages and On-Page SEO
- 2.3Keyword Research and Search Intent
- 2.4SEO Content Writing
- 2.5Technical SEO Fundamentals
- 2.6Google Search Console & Analytics Setup
- 2.7SEO Performance Measurement
- Social Media Marketing & Content Creation6
- 3.1Social Media Algorithms & Content Strategy
- 3.2Content Pillars & Audience Engagement
- 3.3TikTok Marketing Fundamentals
- 3.4Facebook & Instagram Marketing
- 3.5Influencer Marketing
- 3.6Social Media Performance Metrics
- Meta Advertising & Paid Social Media4
- 4.1Meta Ads Objectives and Campaign Structure
- 4.2Audience Targeting Strategies
- 4.3Retargeting & Look a like Audiences
- 4.4Budgeting and Campaign Optimization
- Google Ads & PPC Marketing4
- 5.1Search Ads & Campaign Structure
- 5.2Display & YouTube Advertising
- 5.3Conversion Tracking & Optimization
- 5.4Local Search Marketing
- Email Marketing, CRM & Automation3
- 6.1Lead Generation & CRM Fundamentals
- 6.2Email Marketing Strategy
- 6.3Marketing Automation & WhatsApp Business
- Analytics, AI Tools & Emerging Technologies3
- 7.1Google Analytics 4 Fundamentals
- 7.2AI in Marketing & Prompt Engineering
- 7.3AI-Powered Content and Design tools
- E-commerce, Freelancing & Career Launch2
- 8.1E-commerce & Social Commerce
- 8.2Freelancing & Client Acquisition
- Live Project, Portfolio & Certification Assessment1
- 9.1Campaign Presentation, Portfolio Development, Interview Preparation

