Course Overview
Learn Digital Marketing to promote brands online using SEO, social media, paid ads, email marketing, and analytics, preparing you for roles like Digital Marketing Executive, Social Media Manager, PPC Specialist, or Freelance Digital Marketer.
Instead of focusing only on theory, you will:
- Work on real marketing campaigns and strategies
- Learn how businesses attract and convert customers online
- Understand how to use digital channels to grow brands and sales
- Build practical skills in advertising, content, and analytics
Whether you want to work in a company, start freelancing, or grow your own business, this course provides a practical foundation in digital marketing.
Why Choose Digital Marketing Training from AITC Education
Practical, Campaign-Based Learning
Work on real marketing strategies instead of only theoretical concepts
Industry Tools and Platforms
Learn tools used by digital marketers in real businesses and agencies
Portfolio Development
Create real campaign reports and case studies for job applications
Expert Guidance
Learn from professionals with real industry experience
Career-Oriented Training
Focus on skills that are directly used in marketing jobs and freelancing
Flexible Learning Options
Available in both online and physical class formats
What You Will Be Able to Do After This Course
By the end of this training, you will be able to:
- Understand how digital marketing works across platforms
- Create and manage online marketing campaigns
- Perform keyword research and SEO basics
- Run paid advertising campaigns (Google and social media ads)
- Manage social media pages and content strategy
- Analyze campaign performance using analytics tools
- Develop content for marketing and branding
- Generate leads and improve conversion rates
- Work on real digital marketing projects or freelance tasks
Tools and Platforms You Will Use
- Google Ads – Paid advertising campaigns
- Meta Ads Manager – Facebook and Instagram ads
- Google Analytics – Traffic and performance tracking
- Google Search Console – Website performance monitoring
- Canva – Content and creative design
- Keyword research tools – SEO and content planning
- AI tools (ChatGPT and others) – Content and marketing assistance
Who This Digital Marketing Course is For
- Beginners who want to start a career in marketing
- Students interested in online business and branding
- Business owners who want to grow online
- Freelancers looking for high-demand digital skills
- Marketing professionals upgrading their knowledge
No prior experience is required. The course starts from the basics.
Career Opportunities in Nepal and Online
After completing this training, you can work as:
- Digital Marketing Executive
- Social Media Manager
- SEO Specialist
- Content Marketer
- Performance Marketing Assistant
- Freelance Digital Marketer
Career opportunities are available in:
- Digital marketing agencies
- IT companies and startups
- E-commerce businesses
- Corporate marketing departments
- Freelancing platforms like Upwork and Fiverr
Portfolio Development Projects
During the course, you will complete:
- Social media marketing campaign project
- SEO and keyword research assignment
- Paid ads campaign setup and report
- Content marketing strategy project
- Final integrated digital marketing campaign
These projects will help you demonstrate real-world marketing skills.
Certification
You will receive a Certificate of Completion after successfully finishing the course and completing all required projects.
Syllabus
- 5 Sections
- 27 Lessons
- 4 Weeks
- Foundations & Research4
- 1.1Introduction to Marketing and Digital Marketing
- 1.2Ideation and Market Research
- 1.3Competitor & Customer Research
- 1.4Business Modelling
- Branding, Content & Design6
- 2.1Branding Your Business
- 2.2Fundamentals of Business Name & Logo Design
- 2.3Social Media Profile Setup
- 2.4Content Marketing Basics
- 2.5Content Calendar Planning
- 2.6Visual Design with Canva
- SEO Content Writing & Video Marketing5
- 3.1Fundamentals of Content Writing & Story Telling
- 3.2Video Marketing Essentials
- 3.3Copywriting Fundamentals
- 3.4Psychology in Advertising
- 3.5Website Setup Basics
- Ads, SEO & Career10
- 4.1Intro to Social Media Ads
- 4.2Meta Ads Manager
- 4.3SEO Fundamentals
- 4.4On-Page SEO Practical
- 4.5SEO Tools & Analytics
- 4.6Technical SEO & Off-Page SEO
- 4.7Google Ads Basics
- 4.8PPC Campaign Setup
- 4.9Video & Display Ads
- 4.10Google Ads
- Bonus: Freelancing & Career Development2
- 5.1Freelancing 101
- 5.2Career in Digital Marketing

