Course Overview
Learn E-commerce Marketing in Nepal and Build Skills to Grow Online Stores and Drive Real Sales
This training is designed for students, entrepreneurs, and professionals who want practical skills to promote and scale online businesses.
Instead of theory-heavy learning, you will:
- Work on real e-commerce growth strategies and campaigns
- Learn how online stores generate traffic, leads, and sales
- Build practical marketing systems used by Shopify, Amazon, and local stores
Whether you want a job, freelancing work, or to grow your own online business, this course gives you a practical foundation.
Why Choose E-commerce Marketing Course from AITC Education
Practical Store-Based Learning
Work on real e-commerce scenarios like product promotion and sales funnels
Industry Tools & Platforms
Learn tools used for online store marketing, analytics, and automation
Sales-Focused Training
Focus on traffic → conversion → retention, not just theory
Mentorship from Digital Marketers
Learn from professionals working on real online business growth
High-Demand Skill
E-commerce marketing is essential for every online business today
Flexible Learning (Online + Physical Classes)
Choose a learning mode based on your schedule
What You Will Be Able to Do After This Course
- Promote products using digital marketing channels
- Run ads for e-commerce stores (Google, social media basics)
- Optimize product pages for conversions
- Build sales funnels for online stores
- Use email and retargeting for repeat sales
- Analyze store performance and customer behavior
- Improve conversion rates and revenue growth
Tools You Will Learn
- Shopify / WooCommerce basics
- Google Ads & Meta Ads basics for e-commerce
- Google Analytics 4 for tracking sales
- Canva for product creatives
- Email marketing tools for retention campaigns
- Basic SEO tools for product visibility
Who This Course is For
- Beginners in digital marketing
- Entrepreneurs starting online stores
- Students aiming for marketing careers
- Freelancers targeting e-commerce clients
- Business owners selling products online
No prior experience required.
Career Opportunities in Nepal & Online
After this training, you can work as:
- E-commerce Marketing Executive
- Digital Marketing Specialist (E-commerce)
- Shopify Store Manager
- Freelance E-commerce Marketer
- Growth Marketing Assistant
Work opportunities include:
- Online stores in Nepal
- International Shopify brands
- Agencies managing e-commerce clients
- Freelancing platforms (Upwork, Fiverr, etc.)
Build a Portfolio That Gets You Hired
During the course, you will create:
- Product marketing campaign plan
- E-commerce ad strategy
- Conversion optimization report
- Email retention campaign setup
- Store growth case study
Certification
Receive a Certificate of Completion after completing all practical assignments and projects.
Syllabus
- 10 Sections
- 30 Lessons
- 10 Weeks
- Introduction to E-commerce3
- 1.1E-commerce ecosystem overview
- 1.2Types of online stores
- 1.3Customer journey basics
- Product & Market Understanding3
- 2.1Product research basics
- 2.2Target audience identification
- 2.3Competitor analysis
- E-commerce Store Setup Basics3
- 3.1Shopify/WooCommerce overview
- 3.2Product listing structure
- 3.3Store layout fundamentals
- Traffic Generation3
- 4.1SEO basics for product pages
- 4.2Paid ads introduction (Google & Meta)
- 4.3Social media traffic strategies
- Conversion Optimization3
- 5.1Product page optimization
- 5.2Pricing psychology
- 5.3UX basics for online stores
- Advertising for E-commerce3
- 6.1Product ad campaigns
- 6.2Retargeting basics
- 6.3Sales funnel structure
- Retention Marketing3
- 7.1Email marketing for repeat sales
- 7.2Customer segmentation
- 7.3Loyalty strategies
- Analytics & Performance3
- 8.1Google Analytics basics
- 8.2Sales tracking
- 8.3Conversion rate optimization
- Growth Strategies3
- 9.1Scaling campaigns
- 9.2Upselling & cross-selling
- 9.3Seasonal marketing strategies
- Bonus: Freelancing & Career Skills3
- 10.1Client handling basics
- 10.2Pricing services
- 10.3Portfolio building
