Course Overview
Looking to upgrade your digital marketing skills? AITC’s advanced digital marketing mastery course is for anyone who wants more than the essentials and for working professionals ready to upgrade their skills to a strategic, revenue-focused level.
Across 12 weeks, you’ll build from strategy fundamentals into AI-powered marketing workflows, advanced content and copywriting, performance marketing at scale on Meta and Google, conversion rate optimization, technical and advanced SEO, and data-driven attribution and analytics, closing with a monetization module and a live capstone campaign.
Career paths you can pursue: move into performance or growth marketing, progress towards senior in-house roles, offer strategic services as a consultant, build an agency, or grow an existing freelance practice into higher-value work.
Why Choose This Training
- Comprehensive by design. 12 weeks and 12 modules: from strategy fundamentals through to AI, performance marketing, CRO, and monetization, all in one program.
- AI is a dedicated module, not an add-on. A full week on AI-powered marketing workflows, prompt engineering, and AI-assisted strategy, plus AI tools woven through content, ads, and CRO modules.
- Strategy and revenue, not just tactics. Conversion rate optimization, attribution modeling, and a dedicated monetization module; the pieces most fundamentals-only courses skip.
- A capstone, not a quiz. The program ends with a live, presented capstone campaign, not a multiple-choice test.
- Practitioner-led. Instruction from trainers who apply these strategies professionally, whether you’re joining with no experience or years in the field.
What You’ll Be Able to Do After This Course
- Build an integrated marketing strategy and channel plan for a real business
- Use AI tools for campaign strategy, content generation, and marketing automation
- Write conversion-focused copy across landing pages, ads, and email sequences
- Run advanced, scaled campaigns on Meta and Google Ads, including audience and bidding strategy
- Set up marketing infrastructure: tag management, tracking, and a conversion-ready website
- Run structured CRO tests using UX principles, heatmaps, and funnel analysis
- Execute technical and advanced SEO: content clusters, site audits, schema, Core Web Vitals
- Build attribution models and marketing dashboards using GA4 and CRM data
- Package and price digital marketing services as a freelancer, consultant, or agency
- Plan, execute, and present a full, integrated marketing campaign
Tools & Platforms You’ll Work With
- Google Tag Manager & GA4
- Meta Ads Manager & Conversions API
- Google Ads (Search, Performance Max, Shopping)
- CRO & heatmap tools
- Technical SEO and site audit tools
- CRM platforms
- ChatGPT and other AI marketing tools
- WordPress/CMS infrastructure
Who This Course Is For
- Beginners who want a deeper, more comprehensive understanding of AITC’s two digital marketing programs
- Working professionals in marketing roles looking to upgrade their skills and move into strategic or senior positions
- Entrepreneurs and business owners running their own marketing who want to take it further
- Freelancers ready to move from basic gigs into higher-value strategic client work
- Students and career switchers who want to go straight to a full, mastery-level program rather than a shorter fundamentals track
No prior experience is required. Need to be job-ready faster? Digital Marketing Fundamentals is AITC’s 4-week track covering the core execution stack.
Career Opportunities
Graduates are positioned for roles such as:
- Performance Marketing Specialist
- Growth Marketer
- SEO Strategist / SEO Lead
- Marketing Automation Specialist
- Digital Marketing Manager
- Digital Marketing Consultant or Agency Owner
Portfolio Projects You’ll Complete
- An integrated marketing strategy and channel plan for a real business
- An AI-assisted campaign brief with generated content and creative variations
- A conversion-focused copywriting portfolio piece (landing page, ad copy, email sequence)
- A scaled, tested Meta Ads campaign with advanced audience and creative strategy
- An advanced Google Ads account structure with Performance Max and conversion tracking
- A CRO audit and A/B test on a live page, with documented results
- A technical SEO audit and content cluster plan
- A marketing dashboard with an attribution model built in GA4
- A priced service package and client proposal for freelance or agency work
- A final capstone campaign: planned, executed, and presented
Where you’ll learn
Advanced Digital Marketing Mastery runs both in-person and live online, so you can join from anywhere in Nepal.
Prefer the classroom? Our training institute is accessible for learners from nearby locations, including: Kathmandu, Bhaktapur, and Lalitpur
As working professionals often prefer the live online batch, online batches follow the same syllabus, the same trainers, and the same hands-on deliverables, with no commute after work.
Certification
Graduates receive an Advanced Digital Marketing Mastery Certificate from AITC Education, usable on a resume, LinkedIn profile, or client-facing portfolio as proof of advanced, strategic-level training.
Which AITC Digital Marketing Course Is Right for You?
| Digital Marketing Fundamentals | Advanced Digital Marketing Mastery | |
|---|---|---|
| Length | 4 weeks · 33 hours · 9 modules | 12 weeks · 99 hours · 12 modules |
| Best if you want | To be job-ready as fast as possible | To go all the way to strategic and senior-level work |
| Starting point | Complete beginner | Complete beginner, or already working in marketing |
| What it covers | The core execution stack: SEO, social, Meta Ads, Google Ads, email/CRM, analytics, e-commerce, AI tools | Everything in the core stack, taught in more depth — plus AI workflows, conversion rate optimization, technical SEO, attribution modeling, and monetization |
| You finish with | A working portfolio and a mini campaign you executed and presented | A full campaign portfolio, an attribution dashboard, a CRO test, a priced service package, and a capstone campaign |
| Leads to | Digital Marketing Executive, Social Media Manager, SEO Executive, PPC Executive, freelancing | Performance Marketer, Growth Marketer, SEO Strategist, Marketing Manager, consultant or agency owner |
| Format | In-person (Kathmandu, Bhaktapur, Lalitpur) or live online | In-person (Kathmandu, Bhaktapur, Lalitpur) or live online |
Still unsure? Talk to a course advisor — tell us your background and goal, and we’ll point you to the right one.
Syllabus
- 12 Sections
- 37 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Digital Marketing Foundation & Strategy4
- 1.1Introduction to Digital Marketing
- 1.2Consumer Psychology & Marketing Strategy
- 1.3Market Research & Brand Positioning
- 1.4Digital Marketing Planning, Objectives & Compliance
- AI-Powered Digital Marketing3
- 2.1Introduction to AI Marketing
- 2.2Prompt Engineering for Marketers
- 2.3AI Automation for Marketing
- Content Marketing & Copywriting3
- 3.1Content Marketing Strategy
- 3.2Professional Copywriting
- 3.3AI Content Creation
- Social Media Marketing Mastery3
- 4.1Social Media Strategy
- 4.2Social Media Content Creation
- 4.3Influencer & Brand Growth
- Meta Ads & Performance Marketing3
- 5.1Facebook & Instagram Ads Setup
- 5.2Advanced Audience Targeting
- 5.3Ad Optimization & Scaling
- Google Ads & Search Marketing3
- 6.1Google Ads Fundamentals
- 6.2Advanced Google Ads
- 6.3Remarketing & Optimization
- Website Development & Marketing Infrastructure3
- 7.1Website Planning & Setup
- 7.2WordPress Professional Development
- 7.3Marketing Website Optimization
- UX Design & Conversion Rate Optimization (CRO)3
- 8.1User Experience Design
- 8.2Landing Page Optimization
- 8.3Conversion Rate Optimization
- Advanced Search Engine Optimization (SEO)3
- 9.1SEO Fundamentals
- 9.2Keyword Research & Strategy
- 9.3Technical & Advanced SEO
- Analytics, CRM & Data-Driven Marketing3
- 10.1Google Analytics 4
- 10.2Marketing Measurement & CRM
- 10.3Reporting & Dashboards
- Freelancing & Digital Marketing Career3
- 11.1Freelancing Fundamentals
- 11.2Client Management
- 11.3Digital Marketing Agency Skills
- Monetization & Final Capstone Project3
- 12.1Digital Monetization
- 12.2Growth Strategy Implementation
- 12.3Final Industry Project
FAQs
Digital Marketing Fundamentals is 4 weeks, focused on getting you job-ready on the core execution stack. This is a 12-week mastery program covering the foundations in greater depth then continuing into AI, performance marketing, CRO, advanced SEO, and monetization.
If your priority is getting hired or freelancing as soon as possible, take the 4-week Fundamentals track, but If you can commit 10 weeks and you want the strategic and technical layer as well, come straight into this one.
You can take this training in both models, live online sessions or with our in-person classes from Kathmandu, Lalitpur and Bhaktapur at Radhe Radhe, Bhaktapur
A marketing strategy, a scaled Meta Ads campaign, a Google Ads build, a CRO test, a technical SEO audit, an attribution dashboard, a service package, a capstone campaign, and a certificate.
Fees vary by batch and format. Fill the enquiry form and we'll send current fees, upcoming batch dates, and any available payment options.
