Conversion Rate is a digital marketing metric that measures the percentage of users who complete a desired action (goal) out of the total number of visitors. The “goal” can vary depending on the business, such as making a purchase, signing up, or filling out a form.
In analytics and performance marketing, conversion rate is used to evaluate how effectively a website, landing page, or campaign turns visitors into customers or leads. A higher conversion rate indicates better user experience, targeting, and content relevance.
For example:
- An e-commerce website tracks how many visitors complete a purchase.
- A landing page measures how many users sign up for a newsletter.
- A mobile app tracks how many users install and register after clicking an ad.
- A SaaS platform measures free trial sign-ups from website traffic.
Common technologies and concepts related to conversion rate include:
- Conversion Rate Optimization (CRO)
- Click-Through Rate (CTR)
- Landing Pages
- A/B Testing
- Google Analytics
- Funnels (Sales Funnel)
- User Experience (UX)
- Call to Action (CTA)
- Digital Marketing Metrics