SEO (Search Engine Optimization) is the process of improving a website’s visibility in search engine results pages (SERPs) to increase organic (unpaid) traffic. It involves optimizing website content, structure, performance, and authority so search engines can better understand and rank the site.
In digital marketing, SEO helps businesses attract targeted visitors from search engines like Google by improving rankings for relevant keywords and search queries.
For example:
- A blog optimizes articles with keywords to rank higher on Google searches.
- An e-commerce website improves product page SEO to gain more organic traffic.
- A business speeds up website loading time to improve search rankings.
- A company earns backlinks from authoritative websites to increase domain authority.
Common technologies and concepts related to SEO include:
- Keywords & Keyword Research
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Backlinks
- SERP (Search Engine Results Page)
- Meta Tags & Structured Data
- Google Search Console
- Content Optimization