Course Overview

Looking to build a career in paid advertising and drive measurable business growth through Google Ads? Our Google Ads (PPC) Training in Nepal is designed for students, graduates, professionals, and aspiring marketers who want to master performance marketing and lead generation.

This industry-focused training program covers Google Ads fundamentals, keyword research, search campaigns, display campaigns, video ads (YouTube), shopping ads, campaign setup and optimization, bidding strategies, conversion tracking, remarketing, audience targeting, landing page optimization, and performance analysis using Google Analytics. Through hands-on campaign creation and real-world ad simulations, you will learn how to plan, run, and optimize profitable ad campaigns.

Whether you are a beginner or looking to upgrade your digital marketing skills, this course provides a structured learning path to build strong paid advertising expertise. By the end of the training, you will have practical experience running live or simulated campaigns and the confidence to pursue roles such as PPC Specialist, Google Ads Expert, Performance Marketer, or Digital Marketing Executive.

Instead of only theory, you will:

Run real Google Ads campaigns with live targeting and budgets
Learn how businesses generate leads and sales using PPC
Build campaign structures used by agencies and marketers

Whether you want a job, freelancing work, or want to grow your own business, this course gives you a practical foundation in paid ads.

Why Choose Google Ads (PPC) Course from AITC Education

Real Campaign-Based Learning
Work on live ad structures, including search, display, and remarketing campaigns

Industry Tools & Workflow
Learn how professionals manage Google Ads accounts, keywords, and bidding strategies

ROI-Focused Training
Focus on how to generate leads, sales, and measurable results—not just clicks

Mentorship from Digital Marketers
Learn from professionals actively running PPC campaigns

Affordable Training with High-Demand Skill
PPC skills are in high demand for agencies, startups, and businesses

Flexible Learning (Online + Physical Classes)
Choose a learning mode based on your schedule

What You Will Be Able to Do After This Course

By the end of this training, you will be able to:

Set up and manage Google Ads campaigns
Conduct keyword research for profitable ads
Write high-converting ad copies
Structure search, display, and remarketing campaigns
Set bidding strategies and budgets
Optimize campaigns for lower cost per conversion
Track conversions using Google tools
Analyze campaign performance and improve ROI

Tools You Will Master

Google Ads – Campaign creation and management
Google Keyword Planner – Keyword research
Google Analytics 4 – Performance tracking
Google Tag Manager – Conversion tracking setup
Google Search Console – SEO + PPC insights integration
Canva – Basic ad creatives for display campaigns

Who This Google Ads (PPC) Course is For

Beginners in digital marketing
Students looking for job-ready skills
Business owners who want to generate leads
Freelancers targeting international clients
Marketing professionals upgrading PPC skills

No prior experience required — starts from the basics.

Career Opportunities in Nepal & Online

After completing this PPC training, you can work as:

PPC Specialist / Google Ads Expert
Digital Marketing Executive
Performance Marketing Associate
Freelance Ads Manager
Lead Generation Specialist

Work opportunities include:

Digital marketing agencies in Nepal
E-commerce companies
IT companies and startups
Freelancing platforms (Upwork, Fiverr, etc.)

Many professionals earn through both a job salary + freelance PPC clients

Build a Portfolio That Gets You Hired

During the course, you will create:

Google Search Ads campaign
Display Ads campaign
Remarketing campaign setup
Keyword research report
Conversion tracking setup
Campaign optimization report

These projects form your professional PPC portfolio.

Certification

Receive a Certificate of Completion after successfully finishing all practical assignments and campaign projects.

Syllabus

10 Sections
39 Lessons
10 Weeks

Expand all sectionsCollapse all sections

Introduction to PPC & Google Ads
4
- 1.1
  What is PPC and how it works
- 1.2
  Google Ads ecosystem overview
- 1.3
  Campaign types (Search, Display, Video)
- 1.4
  Funnel and conversion basics
Account Setup & Structure
3
- 2.1
  Google Ads account setup
- 2.2
  Campaign, ad group, and ad structure
- 2.3
  Billing and settings configuration
Keyword Research & Targeting
4
- 3.1
  Keyword types and match types
- 3.2
  Keyword Planner usage
- 3.3
  Search intent and audience targeting
- 3.4
  Competitor keyword analysis
Search Campaigns
4
- 4.1
  Creating search campaigns
- 4.2
  Ad group structuring
- 4.3
  Ad extensions setup
- 4.4
  Targeting and placements
Ad Copywriting
4
- 5.1
  Writing high CTR ads
- 5.2
  Headlines and descriptions
- 5.3
  CTA optimization
- 5.4
  A/B testing basics
Display & YouTube Ads
4
- 6.1
  Display network overview
- 6.2
  Banner ads and audience targeting
- 6.3
  YouTube ad formats
- 6.4
  Retargeting basics
Conversion Tracking
4
- 7.1
  Google Analytics 4 setup
- 7.2
  Google Tag Manager basics
- 7.3
  Conversion tracking setup
- 7.4
  Goal measurement
Optimization & Performance
4
- 8.1
  Quality Score improvement
- 8.2
  CPC, CPA, and ROI optimization
- 8.3
  Budget management
- 8.4
  Campaign analysis
Remarketing & Advanced Ads
4
- 9.1
  Remarketing setup
- 9.2
  Audience lists
- 9.3
  Advanced bidding strategies
- 9.4
  Campaign scaling basics
Reporting & Freelancing Basics
4
- 10.1
  Performance reporting
- 10.2
  Campaign insights
- 10.3
  Client reporting format
- 10.4
  Freelancing introduction

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AITC Education is a Nepal-based training institute focused on practical, job-ready skills. Our team publishes researched content on IT, digital marketing, SEO, programming, data, cybersecurity, design, and career development, reviewed by relevant AITC trainers.

FAQs

No. The course starts from fundamentals and gradually moves to advanced campaign management.

Almost every industry—education, e-commerce, IT services, local businesses, and startups.

Yes. PPC is one of the highest-demand freelancing skills for lead generation and paid campaign management.

Yes. You will learn GA4, Tag Manager basics, and conversion tracking setup.

Yes. A certificate is awarded after completing the course and practical assignments.

Reviews

    
 
 
       Posted on Google  
   
   Ramesh bohora 
 
 
 
 Trustindex verifies that the original source of the review is Google. Well structured digital marketing course for begginer and well experienced mentors too. 💯 Recommended.
  
 
      Posted on Google  
   
   Sudip Shrestha 
 
 
 
 Trustindex verifies that the original source of the review is Google. Best training center for accounting training in bhaktapur.
  
 
      Posted on Google  
   
   Bishal Rajbanshi 
 
 
 
 Trustindex verifies that the original source of the review is Google. Best training center for advance accounting training in bhaktapur.
Nice learning environment and friendly mentors. 👏👏
  
 
      Posted on Google  
   
   Kapil Aryal 
 
 
 
 Trustindex verifies that the original source of the review is Google. Best training center for digital marketing course in Kathmandu valley. Recommended👏
  
 
      Posted on Google  
   
   Aakash Subedi 
 
 
 
 Trustindex verifies that the original source of the review is Google. Finished my advanced account training course. Nice learning environment with well experienced mentors. Best IT training inside valley.
  
 
      Posted on Google  
   
   Bimesh Timalsina 
 
 
 
 Trustindex verifies that the original source of the review is Google. Completed digital marketing training, well experienced mentors and nice learning environment.
  
 
      Posted on Google  
   
   Nirmal Rajbhandari 
 
 
 
 Trustindex verifies that the original source of the review is Google. Well experienced teachers and well structured course for beginners 👏👏
Had a great experience learning digital marketing.
  
 
      Posted on Google  
   
   Santosh Dahal 
 
 
 
 Trustindex verifies that the original source of the review is Google. Completed my graphics design training, trainers were really helpful and answered every questions I had.💯 Recommended..
  
 
      Posted on Google  
   
   Rabina sunuwar 
 
 
 
 Trustindex verifies that the original source of the review is Google. Best it Training Institute in Bhaktapur. Very friendly tutor and nice class facilities.
  
 
      Posted on Google  
   
   Mausam Chettri 
 
 
 
 Trustindex verifies that the original source of the review is Google. Best training center for digital marketing training
professional mentor with good experience