Course Overview
Looking to build a career in paid advertising and drive measurable business growth through Google Ads? Our Google Ads (PPC) Training in Nepal is designed for students, graduates, professionals, and aspiring marketers who want to master performance marketing and lead generation.
This industry-focused training program covers Google Ads fundamentals, keyword research, search campaigns, display campaigns, video ads (YouTube), shopping ads, campaign setup and optimization, bidding strategies, conversion tracking, remarketing, audience targeting, landing page optimization, and performance analysis using Google Analytics. Through hands-on campaign creation and real-world ad simulations, you will learn how to plan, run, and optimize profitable ad campaigns.
Whether you are a beginner or looking to upgrade your digital marketing skills, this course provides a structured learning path to build strong paid advertising expertise. By the end of the training, you will have practical experience running live or simulated campaigns and the confidence to pursue roles such as PPC Specialist, Google Ads Expert, Performance Marketer, or Digital Marketing Executive.
Instead of only theory, you will:
- Run real Google Ads campaigns with live targeting and budgets
- Learn how businesses generate leads and sales using PPC
- Build campaign structures used by agencies and marketers
Whether you want a job, freelancing work, or want to grow your own business, this course gives you a practical foundation in paid ads.
Why Choose Google Ads (PPC) Course from AITC Education
Real Campaign-Based Learning
Work on live ad structures, including search, display, and remarketing campaigns
Industry Tools & Workflow
Learn how professionals manage Google Ads accounts, keywords, and bidding strategies
ROI-Focused Training
Focus on how to generate leads, sales, and measurable results—not just clicks
Mentorship from Digital Marketers
Learn from professionals actively running PPC campaigns
Affordable Training with High-Demand Skill
PPC skills are in high demand for agencies, startups, and businesses
Flexible Learning (Online + Physical Classes)
Choose a learning mode based on your schedule
What You Will Be Able to Do After This Course
By the end of this training, you will be able to:
- Set up and manage Google Ads campaigns
- Conduct keyword research for profitable ads
- Write high-converting ad copies
- Structure search, display, and remarketing campaigns
- Set bidding strategies and budgets
- Optimize campaigns for lower cost per conversion
- Track conversions using Google tools
- Analyze campaign performance and improve ROI
Tools You Will Master
- Google Ads – Campaign creation and management
- Google Keyword Planner – Keyword research
- Google Analytics 4 – Performance tracking
- Google Tag Manager – Conversion tracking setup
- Google Search Console – SEO + PPC insights integration
- Canva – Basic ad creatives for display campaigns
Who This Google Ads (PPC) Course is For
- Beginners in digital marketing
- Students looking for job-ready skills
- Business owners who want to generate leads
- Freelancers targeting international clients
- Marketing professionals upgrading PPC skills
No prior experience required — starts from the basics.
Career Opportunities in Nepal & Online
After completing this PPC training, you can work as:
- PPC Specialist / Google Ads Expert
- Digital Marketing Executive
- Performance Marketing Associate
- Freelance Ads Manager
- Lead Generation Specialist
Work opportunities include:
- Digital marketing agencies in Nepal
- E-commerce companies
- IT companies and startups
- Freelancing platforms (Upwork, Fiverr, etc.)
Many professionals earn through both a job salary + freelance PPC clients
Build a Portfolio That Gets You Hired
During the course, you will create:
- Google Search Ads campaign
- Display Ads campaign
- Remarketing campaign setup
- Keyword research report
- Conversion tracking setup
- Campaign optimization report
These projects form your professional PPC portfolio.
Certification
Receive a Certificate of Completion after successfully finishing all practical assignments and campaign projects.
Syllabus
- 10 Sections
- 39 Lessons
- 10 Weeks
- Introduction to PPC & Google Ads4
- 1.1What is PPC and how it works
- 1.2Google Ads ecosystem overview
- 1.3Campaign types (Search, Display, Video)
- 1.4Funnel and conversion basics
- Account Setup & Structure3
- 2.1Google Ads account setup
- 2.2Campaign, ad group, and ad structure
- 2.3Billing and settings configuration
- Keyword Research & Targeting4
- 3.1Keyword types and match types
- 3.2Keyword Planner usage
- 3.3Search intent and audience targeting
- 3.4Competitor keyword analysis
- Search Campaigns4
- 4.1Creating search campaigns
- 4.2Ad group structuring
- 4.3Ad extensions setup
- 4.4Targeting and placements
- Ad Copywriting4
- 5.1Writing high CTR ads
- 5.2Headlines and descriptions
- 5.3CTA optimization
- 5.4A/B testing basics
- Display & YouTube Ads4
- 6.1Display network overview
- 6.2Banner ads and audience targeting
- 6.3YouTube ad formats
- 6.4Retargeting basics
- Conversion Tracking4
- 7.1Google Analytics 4 setup
- 7.2Google Tag Manager basics
- 7.3Conversion tracking setup
- 7.4Goal measurement
- Optimization & Performance4
- 8.1Quality Score improvement
- 8.2CPC, CPA, and ROI optimization
- 8.3Budget management
- 8.4Campaign analysis
- Remarketing & Advanced Ads4
- 9.1Remarketing setup
- 9.2Audience lists
- 9.3Advanced bidding strategies
- 9.4Campaign scaling basics
- Reporting & Freelancing Basics4
- 10.1Performance reporting
- 10.2Campaign insights
- 10.3Client reporting format
- 10.4Freelancing introduction
