Course Overview
Learn Social Media Marketing to grow brands online, covering content creation, paid ads, analytics, strategy, and real-world campaigns, preparing you for roles like Social Media Manager, Digital Marketer, Content Strategist, or Freelancer.
Instead of focusing only on theory, you will:
- Build real-world social media campaigns used by businesses
- Learn how to create engaging, high-performing content
- Understand audience targeting, algorithms, and platform strategies
- Run and optimize paid advertising campaigns
- Analyze performance and improve results using data
This course provides a strong practical foundation to manage social media professionally, grow businesses, or start freelancing.
Why Choose Social Media Marketing Training from AITC Education
Project-Based Learning Approach
Work on real campaigns, content calendars, and ad strategies instead of isolated examples
Industry-Relevant Skills
Learn how brands and agencies run social media marketing in real-world scenarios
Strong Portfolio Development
Build multiple campaign case studies to showcase your practical skills
Mentorship from Experienced Marketers
Learn proven strategies, tools, and real-world workflows
Career-Focused Learning
Develop skills that are directly used in marketing, branding, and business growth
Flexible Learning Options
Available in both online and physical classroom formats
What You Will Be Able to Do After This Course
By the end of this training, you will be able to:
- Understand social media platforms and marketing strategies
- Create engaging content for different platforms
- Plan and execute content calendars
- Run paid ads on Facebook and Instagram
- Analyze performance and optimize campaigns
- Manage business pages and grow audiences
- Generate leads and increase brand awareness
- Handle real-world social media marketing projects
Tools and Technologies You Will Use
- Facebook & Instagram – Social media platforms
- LinkedIn – B2B marketing
- TikTok & YouTube – Video marketing
- Canva – Content design
- Meta Ads Manager – Paid advertising
- Google Analytics – Performance tracking
- Hootsuite / Buffer – Scheduling & management
Who This Social Media Marketing Course is For
- Beginners who want to start a career in digital marketing
- Students interested in marketing and content creation
- Business owners who want to grow their brand online
- Freelancers looking to offer social media services
- Anyone planning to work in digital marketing or branding
Career Opportunities After Social Media Marketing Training
After completing this course, you can work as:
- Social Media Manager
- Digital Marketer
- Content Creator / Strategist
- Paid Ads Specialist
- Freelance Social Media Marketer
Opportunities are available in:
- IT companies and marketing agencies in Nepal
- Startups and businesses
- Digital marketing agencies
- Freelancing platforms like Upwork and Fiverr
Portfolio Development Projects
During the course, you will work on:
- Social media content calendar
- Brand page setup and optimization
- Paid ad campaign (Facebook/Instagram)
- Content creation (posts, reels, videos)
- Final campaign project (real or simulated business)
These projects will help you showcase your skills to employers and clients.
Certification
You will receive a Certificate of Completion after successfully finishing the course and completing all required projects.
Syllabus
- 7 Sections
- 26 Lessons
- 10 Weeks
- Social media marketing3
- 1.1What Is Social Media Marketing (SMM)?
- 1.2Why Is Social Media Marketing (SMM) So Powerful?
- 1.3How Social Media Marketing (SMM) Works
- Social Media Strategy & Planning4
- 2.1Setting Marketing Goals (Branding, Leads, Sales)
- 2.2Target Audience & Buyer Persona
- 2.3Competitor Analysis
- 2.4Content Strategy & Planning
- Content Creation & Branding5
- 3.1Types of Content (Posts, Stories, Reels, Videos)
- 3.2Copywriting for Social Media
- 3.3Visual Design Basics
- 3.4Tools like Canva & Adobe Photoshop
- 3.5Branding & Tone of Voice
- Influencer & Affiliate Marketing4
- 4.1Introduction to Influencer Marketing
- 4.2Affiliate Marketing Basics
- 4.3Finding & Collaborating with Influencers
- 4.4Campaign Tracking
- Trends & Growth Strategies4
- 5.1Viral Content Strategies
- 5.2Social Media Algorithms
- 5.3Hashtag Strategy
- 5.4Growth Hacks & Automation Basics
- Final Project & Practical Training4
- 6.1Create a Complete SMM Strategy
- 6.2Run Live Campaigns
- 6.3Content Calendar Development
- 6.4Performance Report Presentation
- Bonus2
- 7.1Freelancing & Client Acquisition
- 7.2Portfolio Building

