Course Overview

Looking for digital marketing training in Nepal that goes beyond theory? Digital Marketing Fundamentals is built for students, job seekers, entrepreneurs, and business owners who want a real, working command of digital marketing, not scattered tutorial knowledge.

Across 4 weeks, you’ll cover the full core stack: SEO, social media, Meta Ads, Google Ads, email and CRM automation, analytics, and e-commerce, with AI tools built into almost every module.

Every module ends with a real task: a live WordPress site, a published SEO blog, a running Meta ad with a working Pixel, a connected Google Search Console and GA4 account. By the end, you leave with a portfolio, not just a certificate.

Where it can take you: an entry-level marketing role at an agency or company, freelancing on platforms like Upwork and Fiverr, or running your own business’s marketing in-house.

Why Choose This Training

Job-ready in 4 weeks. A focused, intensive track, the fastest route from no experience to a portfolio you can put in front of an employer.
Learn by building, not watching. 70% hands-on training; you leave each session with something built.
Industry tools, not just theory. Meta Business Manager, Google Ads, GA4, Canva AI, AdCreative AI, and ChatGPT are all part of the course.
A portfolio, not just a certificate. 17+ hands-on tasks across the course, including 7 portfolio-ready projects you can show an employer or client.
Practitioner-led. Trainers who apply these tools professionally, not a fixed script.
Learn your way. Attend in person at our training institute at Bhaktapur, conveniently accessible from Kathmandu and Lalitpur, or join the same class live online. Flexible batch timings fit work and study schedules.

What You’ll Be Able to Do After This Course

Plan a digital marketing strategy and map a customer journey
Research keywords and search intent, and write SEO content built to rank
Set up and read Google Search Console and Google Analytics 4
Build a WordPress website and landing pages
Plan and execute a 30-day social media content calendar
Launch a Meta Ads campaign with Pixel tracking and retargeting audiences
Build a Google Ads campaign with conversion tracking
Create lead generation funnels and email automation
Use AI tools to speed up content, design, and campaigns
Present a marketing campaign and results with confidence

Tools & Platforms You’ll Work With

WordPress & Elementor
Google Search Console & GA4
Yoast SEO
Meta Business Manager, Ads Manager & Pixel
Google Ads
Canva & Canva AI
AdCreative AI
ChatGPT
Keyword research tools

Who This Course Is For

Beginners with no marketing background
Students and fresh graduates exploring career paths
Job seekers who want to be employable quickly
Entrepreneurs and business owners marketing their own business
Freelancers who want a service they can sell

No prior experience is required: This is the shorter, faster of AITC’s two digital marketing programs, 4 weeks to job-readiness. If you’d rather commit 10 weeks and go all the way through to strategy, CRO, attribution and agency-building, see Advanced Digital Marketing Mastery.

Career Opportunities

Graduates are positioned for roles such as:

Digital Marketing Executive
Social Media Manager
SEO Executive
Paid Ads (PPC) Executive
Freelance Digital Marketer

Portfolio Projects You’ll Complete

A live website and landing page
An SEO-optimized blog, written with AI assistance
A real Meta Ads campaign with Pixel tracking
A real Google Ads campaign with conversion tracking set up
A 30-day content calendar and Canva design set
An email campaign with a lead generation funnel
A final live project: a mini campaign, planned, executed, and presented

Where you’ll learn

Digital Marketing Fundamentals runs both in-person and live online, so you can join from anywhere in Nepal.

Prefer the classroom? Our training institute is accessible for learners from nearby locations, including Kathmandu, Bhaktapur, and Lalitpur

Online batches follow the same syllabus, the same trainers, and the same hands-on deliverables — you’ll build the same live website and run the same real campaigns.

Certification

Graduates receive a Digital Marketing Fundamentals Certificate from AITC Education — usable on a resume, LinkedIn profile, or freelance portfolio as proof of hands-on, project-based training.

Which AITC Digital Marketing Course Is Right for You?

	Digital Marketing Fundamentals	Advanced Digital Marketing Mastery
Length	4 weeks · 33 hours · 22 sessions	12 weeks · 99 hours · 12 modules
Best if you want	To be job-ready as fast as possible	To go all the way to strategic and senior-level work
Starting point	Complete beginner	Complete beginner, or already working in marketing
What it covers	The core execution stack: SEO, social, Meta Ads, Google Ads, email/CRM, analytics, e-commerce, AI tools	Everything in the core stack, taught in more depth — plus AI workflows, conversion rate optimization, technical SEO, attribution modeling, and monetization
You finish with	A working portfolio and a mini campaign you executed and presented	A full campaign portfolio, an attribution dashboard, a CRO test, a priced service package, and a capstone campaign
Leads to	Digital Marketing Executive, Social Media Manager, SEO Executive, PPC Executive, freelancing	Performance Marketer, Growth Marketer, SEO Strategist, Marketing Manager, consultant or agency owner
Format	In-person (Kathmandu, Bhaktapur, Lalitpur) or live online	In-person (Kathmandu, Bhaktapur, Lalitpur) or live online

Still unsure? Talk to a course advisor — tell us your background and goal, and we’ll point you to the right one.

Syllabus

9 Sections
33 Lessons
4 Weeks

Expand all sectionsCollapse all sections

Digital Marketing Foundations & Nepal Market Strategy
3
- 1.1
  Digital Marketing Foundations & Nepal Market Strategy
- 1.2
  Customer Journey, AIDA Model, Consumer Behavior
- 1.3
  Competitor Analysis, Sales Funnels, Brand Positioning
SEO Fundamentals
7
- 2.1
  Website Fundamentals, Domains, Hosting & WordPress
- 2.2
  Landing Pages and On-Page SEO
- 2.3
  Keyword Research and Search Intent
- 2.4
  SEO Content Writing
- 2.5
  Technical SEO Fundamentals
- 2.6
  Google Search Console & Analytics Setup
- 2.7
  SEO Performance Measurement
Social Media Marketing & Content Creation
6
- 3.1
  Social Media Algorithms & Content Strategy
- 3.2
  Content Pillars & Audience Engagement
- 3.3
  TikTok Marketing Fundamentals
- 3.4
  Facebook & Instagram Marketing
- 3.5
  Influencer Marketing
- 3.6
  Social Media Performance Metrics
Meta Advertising & Paid Social Media
4
- 4.1
  Meta Ads Objectives and Campaign Structure
- 4.2
  Audience Targeting Strategies
- 4.3
  Retargeting & Look a like Audiences
- 4.4
  Budgeting and Campaign Optimization
Google Ads & PPC Marketing
4
- 5.1
  Search Ads & Campaign Structure
- 5.2
  Display & YouTube Advertising
- 5.3
  Conversion Tracking & Optimization
- 5.4
  Local Search Marketing
Email Marketing, CRM & Automation
3
- 6.1
  Lead Generation & CRM Fundamentals
- 6.2
  Email Marketing Strategy
- 6.3
  Marketing Automation & WhatsApp Business
Analytics, AI Tools & Emerging Technologies
3
- 7.1
  Google Analytics 4 Fundamentals
- 7.2
  AI in Marketing & Prompt Engineering
- 7.3
  AI-Powered Content and Design tools
E-commerce, Freelancing & Career Launch
2
- 8.1
  E-commerce & Social Commerce
- 8.2
  Freelancing & Client Acquisition
Live Project, Portfolio & Certification Assessment
1
- 9.1
  Campaign Presentation, Portfolio Development, Interview Preparation

0 Reviews

55 Students

6 Courses

The Editorial Team consists of trainers, industry professionals, and content specialists who share insights, career guidance, and technical knowledge across various IT fields. Our goal is to provide accurate, practical, and up-to-date information that helps learners make informed decisions about their education and career paths.

FAQs

No — it's built for complete beginners, no coding or design background needed.

WordPress, Google Ads, Meta Ads Manager, GA4, Search Console, Canva AI, Ad Creative AI, and ChatGPT.

A live website, a published SEO blog, real ad campaigns, a content calendar, an email funnel, and a certificate — 17+ deliverables.

In person at our Bhaktapur campus (AITC St., Radhe Radhe, about 20 minutes from Koteshwor), or live online from anywhere in Nepal. Most of our Kathmandu and Lalitpur students commute in for morning or evening batches.

This is the beginner foundation. AITC's Advanced course builds on it for learners and working professionals ready to go further.

Reviews

    
 
 
       Posted on Google  
   
   Ramesh bohora 
 
 
 
 Trustindex verifies that the original source of the review is Google. Well structured digital marketing course for begginer and well experienced mentors too. 💯 Recommended.
  
 
      Posted on Google  
   
   Sudip Shrestha 
 
 
 
 Trustindex verifies that the original source of the review is Google. Best training center for accounting training in bhaktapur.
  
 
      Posted on Google  
   
   Bishal Rajbanshi 
 
 
 
 Trustindex verifies that the original source of the review is Google. Best training center for advance accounting training in bhaktapur.
Nice learning environment and friendly mentors. 👏👏
  
 
      Posted on Google  
   
   Kapil Aryal 
 
 
 
 Trustindex verifies that the original source of the review is Google. Best training center for digital marketing course in Kathmandu valley. Recommended👏
  
 
      Posted on Google  
   
   Aakash Subedi 
 
 
 
 Trustindex verifies that the original source of the review is Google. Finished my advanced account training course. Nice learning environment with well experienced mentors. Best IT training inside valley.
  
 
      Posted on Google  
   
   Bimesh Timalsina 
 
 
 
 Trustindex verifies that the original source of the review is Google. Completed digital marketing training, well experienced mentors and nice learning environment.
  
 
      Posted on Google  
   
   Nirmal Rajbhandari 
 
 
 
 Trustindex verifies that the original source of the review is Google. Well experienced teachers and well structured course for beginners 👏👏
Had a great experience learning digital marketing.
  
 
      Posted on Google  
   
   Santosh Dahal 
 
 
 
 Trustindex verifies that the original source of the review is Google. Completed my graphics design training, trainers were really helpful and answered every questions I had.💯 Recommended..
  
 
      Posted on Google  
   
   Rabina sunuwar 
 
 
 
 Trustindex verifies that the original source of the review is Google. Best it Training Institute in Bhaktapur. Very friendly tutor and nice class facilities.
  
 
      Posted on Google  
   
   Mausam Chettri 
 
 
 
 Trustindex verifies that the original source of the review is Google. Best training center for digital marketing training
professional mentor with good experience