CPC (Cost Per Click) is a digital advertising pricing model where advertisers pay a fee each time a user clicks on their ad. It is commonly used in search engine marketing and online advertising campaigns to measure and control advertising costs based on user engagement.
In digital marketing and pay-per-click (PPC) advertising, CPC helps businesses track how much they are spending to drive traffic to their website or landing page. It is a key metric for evaluating ad performance and return on investment (ROI).
For example:
- A business running Google Ads pays only when users click their advertisement.
- An e-commerce store uses CPC campaigns to drive traffic to product pages.
- A startup runs Facebook Ads and pays per click instead of per impression.
- Marketers optimize keywords to reduce CPC and increase conversions.
Common technologies and concepts related to CPC include:
- Pay-Per-Click (PPC)
- Google Ads
- Keyword Bidding
- Cost Per Mille (CPM)
- Click-Through Rate (CTR)
- Conversion Rate
- Quality Score
- Digital Advertising Campaigns
- ROI (Return on Investment)